Expert content on SEO, AI Search, GEO optimisation, analytics and digital business growth.
How to conduct a technical SEO audit, what errors to look for and how to fix them. Step-by-step guide with real examples from practice.
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A practical algorithm for reaching Google TOP — from technical audit and semantic core to content and backlinks.
Detailed breakdown of an SEO strategy for a furniture online store — from semantics to link building.
SEO as an investment in scaling: ROI, payback cycle and real figures across niches.
Review of the best AI tools for analysis, content writing and technical SEO.
LCP, CLS, INP — what they are, how to measure them and how to fix speed issues.
Comparing traditional SEO and GEO optimisation for AI search — what suits your business.
How usability affects conversion and SEO. 5 Nielsen heuristics, analysis tools and common UX mistakes.
48 hours — a concrete report with growth opportunities. No obligations.