Отримати безкоштовний SEO-аудит

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Technical Website Audit — find what's holding you back in Google

We check your site against 150+ parameters: Core Web Vitals, indexation, Schema.org markup, URL structure, internal links. You get a report with a concrete action plan — not a list of generic recommendations.

Report in 48 hours 150+ parameters checked Prioritised issues Action plan included
150+
parameters checked
48 hrs
to receive the report
170+
audits completed
3–5×
avg traffic growth after fixes

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Analysis in 48h · 3 growth points · No pressure

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About the service

What is a technical website audit?

A technical audit is a systematic diagnostic of your website that uncovers everything preventing Google from properly crawling, indexing and ranking your pages. Without an audit, SEO is like treating symptoms without a diagnosis — work gets done but results don't come.

🔍

Full diagnostic

We check your site the same way Google's crawler does — from technical configuration to the content structure of every page.

📋

Concrete action plan

Every issue found gets a description, severity rating and a specific fix recommendation — no generic advice, no guesswork.

📈

Measurable results

Sites that implement audit recommendations typically see 2–3× organic traffic growth within the first four months.

What's included

150+ parameters we check

The audit covers every layer of your site — from server configuration to Schema.org markup quality on individual pages.

Core Web VitalsLCP, CLS, INP — loading speed and layout stability on mobile and desktop
🗂
Indexation & crawlingrobots.txt, sitemap.xml, noindex directives, crawl budget, orphan pages
🔗
Technical errors404s, redirect chains, broken canonicals, incorrect hreflang implementation
📝
Meta tags & headingsTitle, Description, H1–H6: uniqueness, length, target keyword presence
🧩
Schema.org markupPresence and correctness of Service, FAQPage, BreadcrumbList, LocalBusiness, Article
🔒
Security & HTTPSSSL certificate, mixed content, security headers
🖼
Images & mediaAlt tags, file sizes, WebP format, lazy-load, LCP impact
🔄
Internal linkingLink structure, PageRank distribution, orphan pages, anchor diversity
How we work

Stages of a technical website audit

An audit isn't an automated Screaming Frog export. It's a manual interpretation of data by people who understand how Google actually evaluates sites.

Stage 01
Automated crawl and data collection

We run a full technical crawl using Screaming Frog and Ahrefs. At the same time we connect Google Search Console and GA4 — so we can see not just technical issues but their actual impact on traffic and rankings. GSC data shows which pages Google is already indexing and which ones it ignores, and why.

  • Full crawl: all URLs, status codes, headers, meta tags, links
  • GSC: Coverage report, Performance, Core Web Vitals
  • GA4: traffic analysis, bounce rate, conversions by page
  • Ahrefs: backlink profile and organic visibility analysis
Example: Coverage report from GSC
StatusURL countIssue
❌ Error47Blocked by robots.txt
❌ Error23Not found (404)
⚠ Warning134Indexed but not in sitemap
⚠ Warning89Duplicate content
✓ Indexed612Correct
Stage 02
Technical check: speed, indexation, structure

We analyse every technical parameter that affects ranking. Special attention goes to Core Web Vitals — Google has used them as a ranking signal since 2021. A slow LCP or unstable CLS can cost you dozens of positions even with great content.

  • Core Web Vitals: LCP (target <2.5s), CLS (<0.1), INP (<200ms)
  • robots.txt and sitemap.xml directive correctness
  • Redirect audit: chains, loops, incorrect 301/302
  • Canonical tags: correct references to primary page versions
  • Hreflang for multilingual sites: correct pairs and x-default
Example: technical audit results
LCP — slow loading
4.8s → target 2.5s
Redirect chain /category → /cat/ → /categories/
3 hops
Missing canonical on pagination pages
28 pages
Images without alt tags
143 images
Title tags over 60 characters
34 pages
HTTPS and SSL — correct
OK
Stage 03
Content structure and Schema.org audit

We check meta tag and heading quality across every page: uniqueness, search intent alignment, presence of target queries. Schema.org gets a separate audit — properly configured markup improves CTR in search results through rich snippets without changing your rankings at all.

  • Title and Description: uniqueness, length, CTR triggers
  • Heading structure: correct H1–H6 hierarchy, one H1 per page
  • Duplicate content: identical text across pages, thin content
  • Schema.org: Service, FAQPage, BreadcrumbList, LocalBusiness
  • Open Graph and Twitter Card: correct images and descriptions
Example: Schema.org audit
FAQPage Schema missing on key pages
12 pages
BreadcrumbList — incorrect path structure
all pages
LocalBusiness — missing telephone and address
homepage
Open Graph image — wrong dimensions
67 pages
Service Schema — correctly configured
OK
Stage 04
Report and implementation plan

All found issues are compiled into a structured report with priority levels: critical — fix immediately, important — within the first month, recommended — for ongoing development. Every issue comes with a specific fix instruction. Your developer knows exactly what to do next without follow-up questions.

  • Report in Google Sheets or PDF — easy to share with your team
  • Each issue: description, screenshot, severity, recommendation
  • Prioritised by traffic impact and fix complexity
  • 3–5 key growth points — what to tackle first for maximum results
Audit results: what you receive
150+
parameters checked
3 levels
issue severity
48 hrs
from request to report
Results in numbers

What changed after a website audit

E-Commerce / Furniture
+487%
organic traffic in 7 months

The audit found 847 technical issues. Critical: missing canonical on 412 pages and LCP of 6.8s. After fixes and Product Schema implementation, traffic grew 5.8×.

Healthcare / YMYL
×3.4
growth in TOP-10 queries

Aesthetic medicine clinic. Audit found no MedicalOrganization Schema and 140 pages without H1. After implementation — TOP-5 for 60+ queries in 4 months.

SaaS / B2B
−64%
cost per organic lead

B2B platform. Audit revealed content duplication across 200+ pages and missing FAQPage Schema. After fixes, organic traffic exceeded PPC in lead volume.

Want to find out what's holding your site back?

Leave your number — we'll get back to you within 2 hours with an honest assessment of your project.

What a technical website audit is and when you need one

A technical website audit is a thorough examination of how Google's crawler sees, reads and evaluates your site. Unlike SEO optimisation, which adds new value, a website audit first removes obstacles: technical errors, incorrect settings, indexation problems that undermine every other effort you make on your site.

A telling example: a site with genuinely good content and an active link-building campaign was stuck on position 15 and hadn't moved for eight months. The audit found that 34% of pages had duplicate title tags, and category pages had been blocked by a noindex directive left over from development. Two fixes later, the site entered the TOP-5 for 40+ queries within a week.

Why SEO without an audit is money wasted

Most site owners order SEO and wait for results. After four to six months of modest growth — or no movement at all — they switch to a different agency. That agency starts from scratch and the pattern repeats. In most cases the underlying cause is the same: a proper technical website audit was never done before any work started.

Without an audit, your SEO agency writes content for pages Google isn't even indexing. Builds links to a domain with broken hreflang. Optimises meta tags on pages that duplicate each other. We see all three of these situations in over half of new clients who come to us after working with other agencies.

What a website audit typically uncovers

  • Indexation problemsSome pages are blocked by robots.txt or carry a noindex tag left from development. Google simply doesn't see them.
  • Slow LCPUnoptimised images and missing lazy-load push LCP above 4s. This directly affects rankings.
  • Duplicate contentPagination pages, catalogue filters, www vs non-www — often create dozens of duplicates without canonical tags.
  • Missing Schema.orgMost sites lack FAQPage and BreadcrumbList markup — which means missing out on rich snippets that raise CTR by 20–40%.

How often should you audit your site

For most sites — at least every six months. Google regularly updates its algorithms and technical requirements. What was perfectly acceptable a year ago (for instance, the shift from FID to INP in Core Web Vitals) can become a ranking liability today. For active e-commerce sites with frequent catalogue changes — quarterly, or after every major site update.

Questions and answers

Frequently asked questions about website audits

What is a technical website audit?+
A technical website audit is a comprehensive check of all factors that affect how Google crawls, indexes and ranks your site. We check page speed (Core Web Vitals), robots.txt and sitemap correctness, Schema.org markup, meta tag uniqueness, internal link structure, redirects and 404 errors. The result is a structured report with a concrete plan to fix what's found.
How much does a website audit cost?+
Cost depends on site size and audit depth. Small sites up to 100 pages start from $150. Mid-size sites 100–500 pages from $250. Large projects and e-commerce with thousands of pages from $350. A free express audit is available for all — it covers key technical parameters and identifies 3 priority growth points within 48 hours.
How long does the audit take?+
The free express audit takes 48 hours. A full technical audit for a small site takes 2–3 business days. Large e-commerce projects take 5–7 business days depending on page count. We don't rush — it's better to find every critical issue upfront than to miss something important in the name of speed.
What do I receive after the audit?+
A structured report in Google Sheets or PDF: a complete list of found issues with descriptions, screenshots, severity ratings (critical / important / recommended) and specific fix instructions for each. Plus 3–5 priority growth points showing what to address first for the biggest traffic impact. You and your developer will know exactly what to do next without any follow-up calls.
Do I need an audit if SEO is already running?+
Yes — especially for sites with active SEO campaigns. Google regularly updates algorithms and technical requirements. New issues appear during site updates and redesigns. An audit also lets you evaluate the effectiveness of work already done and adjust strategy accordingly. We recommend auditing at least every six months.
How do I order a website audit?+
Fill in the form on this page with your website URL and contact details. We'll get in touch within a few hours. Within 48 hours you'll receive a free express audit with a technical health assessment and 3 key growth points. For a full audit we'll agree on scope and timeline individually.
Zero risk · Free

Order a technical website audit

We'll check your site against 150+ parameters and prepare a prioritised plan for fixing the issues found.