GEO Optimisation: A New Level of Search Visibility

What is GEO optimisation

GEO (Generative Engine Optimization) is a set of practices aimed at making AI search systems cite your site as an authoritative and reliable source when generating answers. When a user asks ChatGPT "which SEO agency to choose" or queries Perplexity about technical audit best practices — AI synthesises an answer from several sources. GEO solves the question: how do you become one of those sources?

Unlike traditional SEO where the goal is a position in Google SERP, in GEO the goal is Share of Voice in AI answers: how often your brand or site appears in AI responses to relevant queries in your niche.

Why GEO becomes critical in 2026

Analysts report that the share of queries receiving AI-generated answers grows 15–20% per quarter. For B2B and technology companies even faster, as their target audience — developers, marketers, entrepreneurs — are the earliest adopters of AI search for research tasks.

"GEO is not a trend. It's a new reality for any business that wants to remain visible as search behaviour changes. Companies that start now will build an advantage that will be very difficult to close in two years."

Volodymyr Aksonov

Head of SEO at seo-a

Key GEO ranking factors

• Domain authority — domain age, backlinks, brand signals
• Author E-E-A-T — verified experience, publications, social profiles
• Accuracy and recency — publication dates, presence of sources and citations
• Structure — Schema.org, clear headings, FAQ blocks
• Citability — mentions of the site in authoritative publications and forums

Practical GEO strategy for business

Step 1: Current state audit

Check how your brand appears in AI systems: enter key queries for your niche in ChatGPT and Perplexity. Does your site appear in answers? Which competitors does AI cite instead of you? This is your starting point.

Step 2: Technical preparation

Implement a complete Schema.org set: Organization, Person, Article, FAQPage, HowTo where relevant. Structured markup is the language your site "speaks" with AI.

Step 3: AI-friendly content strategy

Create AI-friendly content: clear definitions, numbered lists, comparison tables, Q&A blocks. Every article should open with a short, complete answer to the primary query ("inverted pyramid" structure).

How to measure GEO results

• Manual monitoring: weekly checks of key queries in ChatGPT, Perplexity, Gemini
• Brand mentions in AI: tracking via Google Alerts and Mention.com
• Referral traffic from AI platforms: Perplexity and ChatGPT already generate measurable referral traffic
• Share of Voice: compared with competitors in your niche