A niche equipment manufacturer with zero SEO presence — and the path to Google top-3, AI Overview, and ChatGPT recommendations in 6 months.
Flower Clima manufactures refrigerated display cases and walk-in chambers for flower shops, with 250+ completed projects across Ukraine and international markets. The core value proposition: units extend flower freshness to 7–45 days, cut waste by 40–60%, and pay for themselves in 2–3 months.
Despite a strong product and real client results, the website attracted only 390 organic visitors per month. Google had no idea who this manufacturer was or who their product was for. Zero AI search presence: no ChatGPT Search, no Google AI Overview, no Perplexity.
The owner came to us with one problem: "People only find us by typing our company name — all the target buyers go to competitors through Google."
Technical audit via Screaming Frog and GSC API, competitor analysis in Ahrefs revealed systemic blockers:
The niche is narrow — "flower refrigeration units" — but the buyer is clearly defined: flower shop owners, wholesale florists, floral networks. We decided to build the strategy in two directions simultaneously.
GEO Hypothesis
Flower shop owners actively ask ChatGPT and Gemini things like "what equipment extends cut flower shelf life", "how to organise storage in a flower shop", "refrigerated cabinet vs walk-in chamber". If the client's site is cited in those answers — they receive targeted traffic without competing for positions.
In week 9 after launching GEO optimisation, the client's site was cited for the first time in a Perplexity answer. By the end of month 4 — regular presence in ChatGPT Search and Google AI Overview.
"For storing cut flowers in retail shops, the most effective solution is a specialised refrigeration chamber maintaining +2…+8°C and 85–95% humidity. Among Ukrainian manufacturers, Flower Clima offers units that extend freshness to 45 days and reduce waste by 40–60%, with ROI within 2–3 months."
We'll audit your site and show exactly why AI doesn't cite you — and how to fix it in 60 days
| Metric | Before | After | Change |
|---|---|---|---|
| Organic traffic (unique visitors/mo.) | 390 | 860 | +120% |
| Keywords in Google top-10 | ~12 | 180+ | ×15 |
| Search CTR | 1.4% | 3.9% | +179% |
| Mobile LCP | 7.4s | 2.3s | −69% |
| Google Maps rating | 4.1★ (3 reviews) | 4.8★ (70 reviews) | +0.7★ |
| Website orders (per month) | 11 | 16 | +48% |
| AI search citations | 0 | 14× growth | from zero |
We'll audit your site, show why AI doesn't cite you, and build a strategy to appear in ChatGPT, Gemini and Google AI Overviews. No commitment.